UK Sex Habits Unlocked

What proportion of British men are packing the most down below? Which part of the country is the kinkiest? What sells better: sex toys for him or her? These are just some of the burning questions we’ve answered this festive season.

What Proportion of British Men Need Large (or larger still) Condoms?

Only a small number of men in the UK consider themselves to be well endowed, as sales of larger-sized condoms accounts for only 12.83% of revenue on all condoms sold. This means that even less than one in eight men is well enough endowed to require a larger-than-average sized condom, a stark contrast to the number of men who brag to their peers about their natural blessing! 87.17 per cent of condom sales come from regular sized condoms sales, whereas only 0.45% comes from XXL varieties.

What Type of Condoms Sell the Most?

It appears that one condom in particular enjoys sales which are head and shoulders above its latex peers, the ultra-thin varieties. About 40 % of condom sales come from ultra-thin varieties and 35% from regular condoms. Other types, such as thick, extra lubricated, ribbed and fun account for the remaining 25%.

Ultra-thin condoms are designed to decrease the pleasure dampening effects regular or extra safe condoms can have on a male’s sexual experience. Interestingly, the “fun” condom, designed to enhance female pleasure, made up less than 2% of sales. Perhaps this implies that the male British population are selfish lovers, in terms of condom choice at least.

Who Buys Sexual Products?

South Easterners seem to have a particular fondness for introducing props and products into their after hours activities, spending more money on these products over the last three years than any other region and accounting for almost 20% of sex-product sales.

People living in East England are runners up and consumers from the capital come in third, both accounting for 12% of total sales. On the other hand, people from Northern Ireland spend the least amount of money with only 2% of products sold within this category getting shipped to the emerald isle.

What Sex Products Have British Consumers Spent Most On?

Out of all sex-related products, the people of Britain spend the most on sex enhancers. Products to give your spouse an erotic massage are the second highest earners and condoms come in third.

Other product categories making an appearance in the top ten include: couples (8%), vibrators (8%), toys for him (7%), cock rings (5%), eggs (5%), toys for her (4%), essentials (4%). Under the category ‘other’ fall masturbators, penis pumps, dildos, anal toys, fun and games, sexy lingerie and cleaners.

Money spent on sexual enhancers rises with age

Forget flirty 30, it’s people over the age of forty that spend the most on sexual enhancers. 20% of all sex product sales came from men and women in their forties and this figure rises as we look at older demographics, 23% in the 50 to 59 demographic and 24% from those who are 60+.

People in their twenties and thirties spend most on sexual massage products. Massage products account for 16 per cent of money spent on all sex-related products within these age groups. Surprisingly, condoms do not account for massive sales figures. They account for just 12% of sales of sex products to people in their twenties, 15% for people in their thirties and 12% for people in their forties. This could be explained by the wide availability of free condoms from doctors’ surgeries and other NHS clinics.

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